Top Performance Bright Magic Dog and Cat Shampoo, 17-Ounce

(8 customer reviews)


  • Festures an appealing cherry scent
  • Tearless, biodegradable, pH-balanced formula is perfect for puppies and kittens over 6-weeks old
  • Expertly formulated to brighten, highlight, and gently condition
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Brighten pets’ coats safely with Top Performance Bright Magic Brightening Shampoo for dogs and cats. The high-quality formula leaves all coats lustrous and enhances color.

• Tearless, pH-balanced and biodegradable formula
• Cherry scented
• Brightens, highlights, and gently conditions

Safe for puppies and kittens over 6 weeks old. Available in 17 oz., 1 gallon, 2 gallon, 2½ gallon, and 5 gallon sizes. Gallon size and larger shampoo dilutes 7:1.

Ingredients: Sodium laureth sulfate, coco betaine, coco amide MEA, violet colorant with optical brighteners, conditioning agents, sea salt and essential oil fragrances


8 reviews for Top Performance Bright Magic Dog and Cat Shampoo, 17-Ounce

  1. Dustin

    Worth every penny and exceeds all expectations.

  2. PartiPooMommy

    We have a cream and apricot standard poodle. We live in the red dust part of California. Our dog loves to romp in the back yard and at a certain point, you can’t see what’s his natural color and what’s just the yard he’s wearing. He generally gets a bath at least once a week and I have tried 4 or 5 different shampoos, looking for one that would get him clean without making him smell froofy. This is it!!You can see what I’m talking about in the photos. In one, Obi hasn’t had a bath in 10 days, while we were away and he was at “summer camp” with other dogs. He had a blast and came home nearly one color. In the other, he’s just had a bath with Bright Magic.I dilute the 17 oz size about 21:1 by making a mark about 1/4″ from the bottom of a 5.5″ plastic straight-sided bottle. I put shampoo to the mark, then fill with water and shake gently. You could dilute more, or less… and doing it by measuring works with any straight-sided bottle, so you could 1/2″ shampoo in a 10″ bottle.. I find that it takes a lot of water to saturate my dog, so diluting this much means he doesn’t have to be thoroughly soaked before I apply it and the soap helps get him evenly wet.I like that it’s purple, because I can SEE where it is on Obiwan and where I’ve missed. My goal is to get him purple everywhere while I’m washing him. On rinsing, his white parts are the right color, not dirt-tinged white. You don’t have to be careful about how long you leave it before you rinse, either — t’s not going to bleach your dog.The scent is definitely cherry while Obiwan is wet, but virtually disappears when he’s dry, and he never smells like a society matron whose nose doesn’t work.

  3. Kendall Clas

    I’m a professional groomer and have tried several different whitening shampoos and have found that this is the best so far. I absolutely love the scent (grape, maybe) and it gives a good lather. Helps with yellow tones, but also gets the coat nice and clean. Highly recommend.

  4. one4one

    It keeps her white fur white but it smells like a night-club’s bathroom. I have to re-scent her with something else right after her bath. It is easy enough on her skin that this isn’t a problem.

  5. Kim Hampton

    Only product to use on your animals . Great scent 🙂

  6. Debbie R.

    They used to make a product called proglo but now this is all they have. It does not give your dog that nice smell after a bath

  7. beccakes

    This was recommended by my groomer it helps with the brown my furbaby tends to get it brightens her white coat smells good too

  8. Tess C.

    I already have several of their products. They never fail to make my Australian Shepherd look and feel amazing.I had my dog boarding at his trainers for a few days. While he was there he got more messy than usual. So I figured it was time to invest into some whitening shampoo. It works wonderfully.

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